Stylist and Content Curator | iamcreativ visual branding agency &
iamtrend
DEC 2023 - PRESENT
I am currently working as a stylist and content curator for iamcreativ and iamtrend,
a dual company that is an agency as well as an eyewear fashion brand. I work on the agency side of things as a stylist for the creative campaigns developed for client which includes building styling documents for shoots that align with the look and feel, sourcing garments, upkeep of styling room and kit and returns. I work on the eyewear brand as a content curator which means developing a look and feel for each season, liaising with influencers for content creation, creating briefs for said content and scheduling according to our content calendar’s focus. This involves studying our consumer base, competitors as well as the state of the market to pinpoint what our target audience needs and wants.
Junior Stylist | TFG LABS / Bash
MAY 2022 - DEC 2023
I worked as junior stylist for an e-commerce platform called “Bash” that has been developed by The Foschini Group. My responsibilities included ideating key style uniforms as a part of a styling brief for campaigns, liaising with brands within TFG to receive samples for shoots, sourcing clothing, conducting returns as well as doing recon on expenses after each shoot. I was the only stylist on the content team with freelance stylists coming in on an ADHOC basis to help manage workload on the multiple projects we had running and I used that as an opportunity to learn from people who have been in the industry for longer than I had at that point.
Platform Content Editor | Superbalist
NOV 2020 - APR 2022
In this position , I was worked as a platform content editor / visual merchandiser for an e-commerce company that specialises in clothing and apartment products. I am a product specialist therefore I am knowledgeable about the kind of product we have on the site, for the Womenswear and Beauty departments. I was initially hired in the Home and Living and Kids departments but have since switched to the departments I feel better aligned with my interests - My main is to keep an eye on the content loaded onto the two departments, create the look and feel of each campaign and make sure that product is presented in the most appealing way to our current customers and potential new customers. I am responsible for merchandising on all our social media platforms as well as email comms, as a part of the editorial team I also have to suggest wireframes that are creative, new and fresh for each of our campaign mailers.
Assistant Marketing Manager and creative coordinator | swiitchbeauty
NOV 2019 - NOV 2020
I currently work for swiitchbeaty, a South African online beauty company, as an assistant marketing manager and creative coordinator. My responsibilities include the development of social media strategies, creating social media schedules, content curation and creative customer engagement. I also dabble in customer care and refining the brand’s overall voice. The creative coordination part of my work comes in when developing ideas and plans of action for campaigns and photo shoots.
