bio
I am Botho Francois Masisi, also known as B.Frnce, a dedicated media professional with a passion for film, TV production, and strategic communication. With a Bachelor in Media Studies from the University of Botswana, I have been actively involved in the media industry since 2018, focusing on creating impactful content that resonates both locally and globally.
My media journey has been shaped by hands-on experience in film and TV production, particularly during my internship at Torch Studios, where I contributed to TV shows and dramas. I took on roles in analysis, editing, directing, and sound, with a primary focus on producing and directing. Academically, I’ve done it all—from film, TV shows, documentaries, and radio production to audio and music technology, journalism, graphic design, mobile application design, and covering all aspects of PR & Advertising.
In strategic communication and copywriting, I served as a Copywriter & Strategist at The Dialogue Group (a Publicis affiliate), developing compelling content for brands such as Spar Botswana, Cresta Hotels, Debswana, Lucara Diamond Botswana, Botswana Unified Revenue Service (BURS), Botswana Digital Innovation Hub (BDIH), and FNB Botswana. I was also involved in PR, event planning, and digital analysis, ensuring that my work aligned with broader communication strategies and objectives.
With a deep respect for Africa’s heritage, I am driven by a vision to place African media at the forefront of the global stage, contributing to a future where our stories and perspectives are amplified worldwide.
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