Ogundele Pelumi Matthew—popularly known as Chocymedia—is a dynamic, multidisciplinary creative professional and business strategist in Nigeria’s entertainment and media landscape. He currently serves as the Business Development Manager at Sardonyx Agency, a solution-driven video production company that creates impactful documentary films and branded content for businesses, NGOs, and social enterprises. In this role, Pelumi leads market research, networking, contract negotiations, budgeting, client relationship management, and investor pitching, while actively representing the company at key industry events.
With a background deeply rooted in film production, Pelumi previously worked as the Production Coordinator for the culturally rich cinema project Eegunleti, produced by Omilan Productions. The film is a celebration of Yoruba heritage, blending traditional narratives with contemporary cinematic techniques. In this role, he handled logistics, scheduling, team coordination, and post-production workflows, ensuring the project's timely and high-quality execution. This experience solidified his reputation as a meticulous and efficient production specialist capable of managing large-scale storytelling projects with cultural significance.
Beyond his work in film and development, Pelumi is an On-Air Personality at Top Radio 90.9FM, where he hosts a weekly Friday music show. The program highlights emerging talents, local sounds, and cultural commentary, making him a prominent voice in Lagos’ urban radio scene. His passion for music and storytelling shines through every episode, and his ability to connect with a broad audience has made the show a favorite among listeners.
Pelumi is also the founder of Chocymedia, a creative identity under which he operates as a music publisher, public relations strategist, creative director, and talent manager. Through this platform, he has worked with numerous artists, brands, and filmmakers, offering services that span artist development, content strategy, media campaign execution, and brand storytelling. His work as an A&R consultant has helped shape the sound and career direction of emerging Afrobeat and alternative music talents.
Known for blending artistry with strategy, Pelumi’s strength lies in his ability to identify opportunities for creative and commercial synergy. Whether he’s pitching a documentary series to an NGO, developing a monetization plan for studio content, curating talent for a music project, or managing client relationships, his approach is always intentional, research-driven, and impact-focused.
As a creative leader with cross-functional expertise, Pelumi is passionate about stories that inspire change and drive cultural conversations. He thrives at the intersection of business and creativity and continues to expand his influence across media platforms, helping brands and individuals tell compelling stories through film, radio, and digital content.
