Meet the MultiChoice Talent Factory Class of 2022!

60 new students are part of the 3rd cohort selected for a 12-month 
fully-funded academic programme

8 September 2021 – MultiChoice Africa is excited to welcome the next generation of passionate young film creatives to the MTF Academy hubs in Nairobi, Lagos & Lusaka as part of the Class of 2022. After a 6-week selection process across 13 African countries, 60 aspiring filmmakers representing East Africa, Southern Africa and West Africa will begin their 12-month training programme at the MTF Academies in October this year.

The final candidates were selected after a rigorous interview and adjudication process by film and television experts, as well as regional Academy Directors. Now in its third year, the MultiChoice Talent Factory has honed the skills of 120 emerging filmmakers in 13 countries across the continent, who are now part of the growing MTF alumni network, taking African stories to the world. 

At the onset of the pandemic, MTF looked for ways to ensure that our curriculum was still delivered with the expected impact. Critical to this was leveraging relationships with our strategic partners when identifying solutions for our students. This led to even greater opportunities as our last cohort benefited from an intensive 3-week New York Film Academy (NYFA) online training course. Formulated in partnership with NYFA, this course is now part of the MTF curriculum where the new cohort will learn how to produce micro documentaries, public service announcements, television commercials and music videos. This type of training broadens their skillset and allows them to be economically active in various sectors, not only the film industry.

The success of any academic programme can be measured by the contribution made by alumni in the industry. To find out how MTF academies are continuing to ignite Africa's creative industries, MTF carried out an annual survey, and found that of those that participated in the survey from of the inaugural class of 2019, 92% are economically active in the industry. According to CEO: General Entertainment & Connected Video Yolisa Phahle, this is exactly what the industry needs and why MTF was launched. 
“As Africa’s most loved storyteller, our commitment is not only to tell authentic African stories but to also invest in them, that is why some of our alumni are working on M-Net and Showmax productions. Currently we have alumni in 7 countries working on M-Net and Showmax productions and the list keeps growing. They are helping us to realise the vision of taking African stories to the world with a “hyperlocal” approach, producing relevant content within the respective regions of our continent, as opposed to a one-size-fits-all strategy,” says Phahle. 

The academy’s curriculum was tailored alongside MultiChoice Africa partner institutions Pan-Atlantic University in Lagos, Kenyatta University in Nairobi, and the University of Zambia in Lusaka, which will respectively confer the course qualification upon completion of the academy programme. In addition, The Henley Business School offers an orientation intervention to the students at the beginning and end of the 12-month programme as well workshops on Business for Creatives focussing on entrepreneurship.

Meet your MTF Class of 2022:

In addition to the academy, MTF also provides resources for industry professionals across Africa.  The second pillar, the MTF masterclass initiatives is aimed at upskilling industry professionals and emerging creatives alike by offering exclusive access to practical, expert-led industry skills workshops across the continent. Through these masterclasses, MTF has trained over 1000 creatives since 2019. The MTF Portal is a third pillar, a pan-African digital market-place for the over 40 000 creatives who are registered which provides access to free online masterclasses and profiling opportunities.  

ENDS

Join the MTF social media conversation on the hashtag #MultiChoiceTalentFactory and follow/join:
    Instagram: @multichoicetalentfactory
    Twitter: @MCTalentFactory
    Facebook: @multichoiceafricatalentfactory

If you have any questions about the MultiChoice Talent Factory, please contact us on
[email protected]

About the MultiChoice Talent Factory
The African continent is steeped in a rich and diverse history of living passionately through language, art, music, and colourful storytelling. As the continent continues to change rapidly, the entertainment industry has become ever more relevant. MultiChoice Africa has identified an opportunity in this fast-changing environment—one that will have a lasting impact on the industry as a whole. The MultiChoice Talent Factory (MTF) is a multi-tiered training programme (Academies, Masterclasses & Portal) designed by MultiChoice Africa to focus on positively impacting the technical and professional value chain in the film and television industry across the continent. As a business born and bred in Africa, we have a long-term commitment to making a socioeconomic difference in the countries in which we operate. As such, this initiative helps to play a positive role in growing Africa’s creative industries. 

MTF is a shared-value initiative that provides a platform for the creative industries to develop their talent and engage with one another through their shared passions. Through the MTF Academies in Nairobi, Lagos, Lusaka and Johannesburg (every year, the academies select 74 talented individuals from across 14 countries to participate in a 12-month academic and practical immersion programme including both theory and hands-on experience in cinematography, editing, audio production and storytelling) we are building a pipeline of good local content for our channels whilst the Masterclasses focus on developing technical skills of established creatives in cinematography, audio and storytelling to improve the quality of local productions and are conducted by leading African and international industry experts. 

The MTF Portal is the golden thread that brings talent and opportunities together on one platform. It is a Pan-African, film and television digital marketplace that offers open, cost-free access to film creatives across the continent to showcase their talent, access opportunities, stay up to date with industry news and expand their industry network. Through this initiative, MultiChoice Africa’s demonstrates its commitment to enriching lives by developing the art of inspired local storytelling and story making, while simultaneously growing a legacy of local content on our DStv, GOtv and Showmax platforms and ultimately continue showcasing Africa’s rich cultural heritage and diversity.