How a 'sci-fi' imagination and Hollywood-style creativity can help sluggish businesses tackle big problems

Of the companies that made up the Fortune 500 list in 1955, only 60 remained by 2016. None of them set out to fail, nor did their leaders decide to stop serving customers. Instead, they fell into the trap of rigidity of thought. Prisoners of their own perspective, they resisted the call to change.

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